FOR MEN 30–60 · IPHONE + APPLE WATCH

Own your prime.

Two numbers, both earned. Prime is your fitness — it climbs over weeks. Readiness is today's live market — how ready you are, right now. Built from the health data your iPhone and Watch already collect.

COMING SOON TO THE APP STORESEE BOTH NUMBERS ↓
HEALTHKIT NATIVE · ON-DEVICE AI · NO RING TO BUY · NO STRAP TO CHARGE
The Prime morning reveal — Strong. You're 87% Prime, highest this month

Both numbers, without the ring.

Rings and straps charge three hundred dollars — then a subscription — to measure what's already on your wrist. Prime reads it straight from Apple Health. The same handful of signals feed both numbers: the slow one you build, and the live one you spend.

Nothing new to wear. Nothing to charge. Nothing to forget.
HRV
Recovery signal
RESTING HR
Engine load
SLEEP STAGES
The ledger
WRIST TEMP
Early warning
VO₂ MAX
Capacity
TRAINING LOAD
Strain budget
TWO NUMBERS

Your capital, and today's market.

Most apps blend everything into one score. Prime keeps them honest and apart — because getting fitter and feeling ready are two different things. Think portfolio and ticker.

PRIME · THE SLOW ONE
Your fitness capital.
Zero to a hundred, moving over weeks. VO₂ max, resting heart rate, HRV and how consistently you train — smoothed, so a single rough day barely moves it. This is who you are, not how you slept.
READINESS · THE LIVE ONE
Today′s live market.
Zero to a hundred, moving like a ticker. It opens each morning from your overnight recovery, gets spent by hard efforts, and climbs back as you rest. This is how ready you are, right now.
READINESS — TODAY'S STATE
DORMANT
Rest. Rebuild.
STEADY
Base work. Keep moving.
STRONG
Green light. Go earn it.
PEAK
Fully charged. Spend it well.
THE ELEGANT PART — CLIMB YOUR PRIME AND READINESS BOUNCES OFF A HIGHER FLOOR
ON-DEVICE AI

Your numbers, explained in plain words.

Prime doesn't just show you a number — it tells you why. What's holding your Prime back, the one habit that moves it most, how to read today's Readiness. Written in plain language the moment you open the app, and generated entirely on your iPhone by Apple's Foundation Models. Your health data is the prompt — and it never leaves the device.

“Your Prime is 68, up 2 this month. The zone-2 volume is paying off — VO₂ max reached 46, resting heart rate down to 51.”PRIME · MONTHLY TRAJECTORY
“Readiness opened at 78, dipped to 66 after your noon lift, and it′s recovering now. Keep it easy and you′ll close near 80.”READINESS · INTRADAY MOMENTUM
NO SERVERS · NO ACCOUNTS · NO CLOUD · THE MODEL RUNS ON YOUR PHONE
ACTIVITY

Watch your training move the number.

Every session lands in the app. A hard effort spends Readiness — you watch the dip, then the recovery that follows. Show up week after week and your Prime climbs. Strain is what you spend; consistency is what you build.

A hard sessionSPENDS READINESS
A consistent weekBUILDS PRIME
The rest betweenREFILLS BOTH
Fourteen days of Prime, one bar a day — the climb you can see.
Prime over the last 14 days — a climbing bar chart, with today's HRV, resting heart rate and sleep
FORECAST

See the Prime you're building.

Readiness you live; Prime you build toward. Set a target for your Prime — the app prices every habit in points and shows the eight-week climb, like an amortization table for your body.

Sleep to 7h 45m+2.6
Zone 2, three times a week+1.9
Two drinks a week, from six+1.4
Modeled on your last 90 days. Every lever is reversible.
The Prime Forecast — 87 to 93 by September 10, with every habit priced in points
Prime on Apple Watch — Strong. 87% Prime
Prime watch-face complications — ring, state and track, and inline score
APPLE WATCH

Both numbers, at a glance.

Your morning briefing lands on the wrist. A live Readiness ticker moves through the day as you train and recover — like a market on your arm. Complications keep your Prime and today's state one glance away, all day.

Every workout it sees makes tomorrow's forecast sharper.

Your best years aren't
behind you.

They're the ones you build now.
COMING SOON TO THE APP STORE
FREE TO START · IPHONE + APPLE WATCH · ON-DEVICE AI · PRIVATE BY DESIGN